Leveraging of Sport Events to Support Tourism in Egypt

Dalia Zaki

Abstract


Sport events attract large spectators from local residents and international tourists and provide worldwide media coverage. Nowadays, there is a great global competition among destinations for hosting sport events; accompanied by leverage programs. The phenomenon of event leverage maximizes both short and long-term outcomes. So sport event leverage involves planning long- term outcomes from such events, to promote tourism and develop local business, besides, short-term outcomes such as: visitation-related impacts. The research initiative focuses on tourists’ intentions to visit Egypt for attending a sport event.  Moreover, the research implies to the benefits generated from sport events, which may support tourism in Egypt. To carry on with this research a questionnaire survey was conducted among non- sport tourists visiting Egypt. The findings identified some key factors that influence tourists’ intentions to visit Egypt for sport tourism. The research showed also that Egypt has the capabilities that allow it to compete strongly with other countries in both hosting and organizing sport events, as well as applying leverage programs to support tourism. 


Keywords


Egypt, Event Leverage, Sport Events, Sport Tourism, Visiting Intention

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