Aqua Park Facilities as an Attraction Tool to Family Market: A Case Study on Hurghada's Hotel Properties – Red Sea, Egypt

Sally Elsayed

Abstract


Purpose– hotel business is facing an increasing competition in the hospitality market, especially where this competition is not taking place over the local market, but it is evolving all over the competitor destinations. That is why they are required to develop unique recreational facilities that would appeal to families and leisure travelers. Recently, Aqua Parks are vastly becoming one of the most popular recreational facilities in this business. It is wonderful fun-filled places, where families can spend their vacations splashing or lounging in carefree enjoyment, meanwhile, ensuring the required safety for them and for their children. Water has an ability to change the way people experience places through the enjoyment, peaceful and refreshing it brings.

This study examines how Aqua Park facilities can be considered as an attraction tool to families and how it can lead to customers’ satisfaction and influence hotels with water park customers’ repeat business.

It will also highlight how these properties can have a competitive edge that can attract families with children, and it might be used to enrich their experience through tailoring up a variety of programs that can suit this growing market needs and expectations.

Design/methodology/approach– the data were collected via a questionnaire addressed to regular customers in these Hotel properties with aqua park facilities in the Hurghada - Red Sea region.

Research limitations/implicationsthe research focused on a sample of hotel properties with aqua park facilities in the Hurghada - Red Sea, Egypt. 


Keywords


Aqua Park, hospitality experience, repeating business, customer satisfaction, continuous patronage

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